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11005 W Bluemound Road
Wauwatosa WI 53226
(414) 727-0600

Hours of Operation
Monday 9:30 - 5:00
Tuesday 9:30 - 7:00
Wednesday 9:30 - 5:00
Thursday 9:30 - 5:00
Friday 9:30 - 5:00
Saturday 9:30 - 1:00
Sunday Closed

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Our Mission
The Sell It Now Store™ will maximize the selling price of your items through auction. Discover why our experience, reputation, and education makes The Sell It Now Store™ Wisconsin's premiere auction services company.

Sell It Now Store™ History
The Sell It Now Store™ was started as a Registered eBay Drop Off Location in 2006 with a location in Waukesha, Wisconsin. In July of 2012 the store purchased and moved operations to a premier location in Wauwatosa, Wisconsin and became a Wisconsin licensed auction house. The company continues to employs professionals to research, auction and sell your item succcessfully for top dollar.

What We Sell
The Sell It Now Store™ sells a wide range of items that are valued over $250 at auction. We specialize in selling the following:

  • Classic Cars & Motorcycles

  • Coin Operated Items (jukeboxes, pinball machines, slot machines)

  • Gold & Silver Coins

  • Sterling Silver Flatware & Tea Sets

  • Vintage High End Audio (McIntosh, Marantz, Klipsch, Fisher)

  • Vintage Guitars & Amplifiers

  • Bronze statues

  • vintage 19th century, bronze, art deco and other lamps

  • Gold & Silver Jewelry

  • Paintings

  • High end Persian rugs

  • Firearms

  • Crystal by Lalique and other European creators

Our ability to obtain top dollar for items is not limited to the list above but these are popular items at this time. Please contact us so we can research the market for your items.

Our Services
It takes experience and knowledge to sell successfully at or above market value. Creating the right environment to maximize value includes:

  • Access to global niche markets for specialty items

  • Accurate item valuation and online research

  • High quality digital photography in our state-of-the art studios

  • Convenient location for item drop-off and available pickup on large estates or large items

  • Insured and bonded with secured and insured storage facilities

  • Turn-key corporate training and liquidation services

  • Charity Auctions — The Sell It Now Store™ can assist in fundraising for your non-profit organization or foundation through the use of MissionFish. Our team of experts can maximize the value of your donated items.

  • Diversified and market-tested selling strategies based on years of successful auctions

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