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(414) 727-0600



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The Sell It Now Store - Auction House, Jukebox, Pinball, Vintage Stereo Gear
Visit us Saturdays from 9 AM -1 PM for a free evaluation of your item. You can also email photos or call (414) 727-0600 for more information

Recently Sold
Pan Am Airlines Rolex Wall Clock
The history surrounding this remarkable piece is truly amazing. During World War II, an airline by the name of Pan American World Airways dropped all of its commercial flights and flew exclusively for the U.S. military. Airports owned by Pan American located in the Pacific and Asia were used as military bases. In the mid 1950s, Pan Am was second only to Coca Cola in worldwide name recognition. Pan Am became the global leader in transcontinental travel by jet.

As a result of their rigorous flight schedules, Pan Am pilots were the first afflicted by “jet lag,” a condition caused by making frequent jumps between time zones....(more)




We specialize in successfully selling worldwide for top dollar.
Our strength comes from over 15 years of experience selling through the worldwide auction and brokerage market using many different venues. We are a Wisconsin licensed auction company and understand the items we sell, the global market and how to sell your item for top dollar.

The consignment process starts with a professional valuation to determine the potential market value and demand for your item. After the auction concludes or the sale is completed, we will collect payment and professionally pack/ crate and ship the item to the winning bidder or buyer worldwide.

The Sell It Now Store® has an "A+" Better Business Bureau rating and are a BBB Accredited business. We are also fully insured and bonded. Whether it is an estate or a single item, we auction, buy, consign, sell, broker, and appraise your collectibles, valuables or heirlooms. Call us today for for a free, no obligation consultation at (414) 727-0600.
Convenient Location
The Sell It Now Store was founded in 2006 and services Wisconsin, Illinois, Iowa, Michigan, Minnesota and much of the USA. We are conveniently located at 2315 Badger Drive, Unit 1, Waukesha, WI 53188 and open to the public on Saturdays from 9:00 AM - 1:00 PM for free advice, valuations and potential consignment of your antique or collectible items. Please call ahead to ensure availability whenever possible.

What We Sell
We successfully sell single items or entire collections that include:
  • Vintage Classic and Muscle Cars, Trucks, Motorcycles or Collections, Gas Pumps, Automobilia, Petroliana, Porcelain Neon and Other Advertising Memoriabilia.
  • Vintage Advertising Signs, Antique Coin Operated Arcade Machines, Slot Machines, Pinball Games,
    Trade Stimulators, Music Boxes, Vintage AMI, Seeburg, Wurlitzer, Rock-Ola Jukeboxes, as well as Jukebox Collections
  • Older McIntosh, Marantz, JBL, Altec, Klipsch, Western Electric, RCA and other Stereo and Audio Gear, Record Collections
  • Vintage Gibson, Fender, Gretsch, Mosrite and most other vintage Guitars and Amplifiers
  • Older Professional Quality Musical Instruments including Saxophones, Banjos and Drum Sets
  • Herman Miller, Knoll and Other Mid-Century Designor Furniture
  • Gold and Silver Coins, Rolex and other Designer Watches & Jewelry, Sterling Silver Flatware
  • Tiffany and other Antique Electric Lamps & Lighting
  • Real Estate Auction or Brokerage Services
  • Brokered Auction Sales of Fine and Decorative Art Collections
  • and much, much more
  • We Auction, Buy, Consign, Sell, Broker and Appraise Items using multiple venues and partners

Upcoming / Previous Auctions & News from Sell It Now Store


Online Guitar, Amplifier, Musical Instrument and Music Memorabilia Auction 8/4/2021

The Sell It Now Store offered this outstanding auction of fine vintage guitars and amplifiers, signed record albums and music related memorabilia, accordions and concertinas and much more. Featured guitars are a 1969 Gibson Trini Lopez ES335, 1980 Gibson Flying V and a wide assortment of Gibson Les Pauls, Fender Stratocasters, Gibson SGs and more. We also featured rare Jet and Stradivarius concertinas, Fender and other tube guitar amps. Below is the link for auction information:

https://www.proxibid.com/The-Sell-It-Now-Store/Vintage-Guitar-Music-Memorabilia-Estate-Auction/event-catalog/204356





Recent Auctions

In May, 2021, Sell It Now Store partnered with Gerlach Auction Company to present the lifetime collection of Milo H. Sillman breweriana items. Below are photo exerpts from the sale.





In December, 2020, Sell It Now Store partnered with Gerlach Auction Company to present the Michael Penn Estate. Below are photo exerpts from the sale.







Best Newpaper Coverage Ever- Front Page Milwaukee Journal Sentinal - Superbowl Sunday
JS Article

Other Coverage
Great article in Exclusively Yours Magazine


Photo Gallery - Previous Auctions & Sales