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Locally owned and founded in 2005, our strength comes from over 20 years of experience selling through the worldwide auction and brokerage market using many different sales venues. Call us today for a free, no obligation consultation at (414) 727-0600. Would you like a brochure? Click on the links below for downloadable PDF information about our services we offer:
Classic Car / Truck / Motorcycle Auctions
Business Asset Auctions - Sell It Now Store and Gerlach Auctions
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Thinking of retiring and selling your personal property, business or assets, commercial/industrial equipment or real estate? Do you have a need for an estate sale? Senior downsizing? Do you have a rare Fender Stratocaster guitar, classic Corvette, Shelby, Hemi Cuda, Wurlitzer jukebox, scarce asset or heirloom, coins or large collection you are thinking about selling? We can provide valuable advice and would like to help.
We successfully appraise, buy and sell single items or large collections that include:
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| Upcoming / Previous Auctions & News |
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Coming Soon! Sell It Now Store / Gerlach Auctions Multiple Estate Antique Advertising, Coin Operated, Collectible, Automobilia and Pop Culture Online Auction 
Join us for the HUGE June 2025 Vintage Pop Culture Collectible Auction! This online auction features an amazing multi-estate assortment of jukeboxes and coin operated items, Rolex and other watches, gold and silver coins, pinball machines, gas pumps, breweryana, restored radios, tons of advertising memorabilia, automotive related collector items, audio items and so much more! Jukeboxes, Pinball, Slot, Arcade, Soda Machines and other coin operated items: Restored Wurlitzer 61 Countertop jukebox with custom stand, Wurlitzer 600, Seeburg M100-C, 100-J, Rockola 1422, Seeburg 147 Trashcan jukeboxes, Wurlitzer 4008 reproduction and Seeburg Teardrop jukebox speaker, Seeburg 200 3WA Wall-O-Matic wallbox, Seeburg 100 3W1 wallbox, Williams Diner and Bally Gilligans Island pinball machines, Grade 1 restored embossed Pepsi V-81 soda machine, Coca-cola coolers, Pace Comet, Mills Pirate High Top, Circus and Golden Mystery Bell slot machines, many gumball machines, hotel radio, astrology machine, Mr. Cashman video slot machine, Marble Madness Video Arcade Game, Chicago Coin Motorcycle E M arcade game, parking meter with curb box, and others. Radios / Televisions / Audio: Philco Predicta and other 1950s televisions and radios from a Chicago radio collector estate, with many that were restored. Tube table and floor radios that include Zenith, Scott, Fada, Emerson, Philco, Arvin, Bendix, Airline, Sonora, Westinghouse, transoceanic and more. Many of the radios are restored and/or reconditioned and are wood, Bakelite or Catalin. McIntosh MR74 tuner, C26 Preamplifier, MC 2505 amplifier, receivers, amplifiers, turntables, JBL L150 speakers, RCA SelectaVision, Pioneer and Sony Laserdisc players and discs, microphones, Panasonic short wave radio receiver and more. Breweryana, Neon Advertising Signs: NOS Goebel Detroit, Gettelman, Blatz, Braumeister, Prager, Coors, Miller High Life, Fox Head 400, Schlitz, Meister Braw and many other beer signs, trays, quarter barrels and other bar and beer related items, Coca-Cola and many other neon signs and lights, Flamingo Hotel neon clock, Lumichron neon clock, restored National dime store cash register, David Harum feed advertising, Green Bay Packers and Wisconsin Badgers memorabilia, extensive beer bottle cap collection, metal McDonalds arch, Buster Brown shoe light up advertising sign, Coca-Cola, Squirt, L&M, Winston, Camel, Chesterfield, Lucky Strike, 7UP and other tin advertising signs. Toys and Pedal Cars: Amazing selection of rare restored pedal cars that include pink Kidallac Cadillac, Casey Jones Cannon Ball Express No. 9 train, Fire Department No. 9 N. 621 Hook and ladder, Torpedo Express, Atomic Missile, Murray Jolly Roger boat with trailer, 1957 Corvette, and others. Toys include robots, Tiger Electronics Hot Clips, dolls, action figures, Barbie Dolls, NOS Harley Chopper bike with booklet, LGB, Concor and Lionel trains, train signal lights, antique toy ride on trains, Texaco Fire Chief toy hat and more. Coins and Watches: Rolex and other mens and womans watches, silver and gold coins and paper currency. More: Antique Western Electric phone booth, clocks, National Mazda lamp display, payphones, Columbia Grafonola wind up phonograph, Edison Standard cylinder player, Concert roller organ, porcelain barber chair, Mobil Lubester, vintage license plates, Milwaukee Braves items, vintage toaster collection, polishing wheel, button and political collections, drive-in movie speakers, video games and consoles, restored Dodgem bumper car, vintage restored pink GE Monitor Top refrigerator, vintage car parts, manuals and other memorabilia, stop lights, Prestone, Avanti, Goodyear, Prestone, Lotus, Ford Motorcraft, Monroe, Valvoline and other automotive advertising, Green Bay Packers and Wisconsin Badgers memorabilia, vintage Wayne visible and Wayne 70 Lighthouse gas pumps. We are still unpacking and organizing. Our team is hard at work uncovering even more remarkable finds. Dont miss out on this extraordinary auction! Location: 2315 Badger Drive, Waukesha, Wisconsin Inspection Dates: Thursday, June 12, 2025 from 10:00 AM to 4:00 PM Saturday, June 14, 2025 from 9:00 AM to 1:00 PM or by Appointment Auction Starts Ending: Tuesday, June 17, 2025 at 9:00 AM Pickup / Shipping Dates: Wednesday, June 18, 2025 from 9:00 AM to 4:00 PM Thursday, June 19, 2025 from 9:00 AM to 4:00 PM Saturday, June 21, 2025 by appointment only Terms: Valid forms of payment for items under $1500 are credit cards, cashier's checks, money orders, bank wire transfers or cash. There is a 3% credit card fee assessed. For items or total purchases over $1500, we accept cashier's checks with bank letters of reference, bank wire transfers or cash. 18% Buyer’s Fee. Register to bid online at proxibid.com/gerlach. Shipping Info: For this auction, we have partnered with the UPS Store in Germantown, WI to ship your items. Please contact Kris or Jenessa at (262) 345-0943 Their address is N112W16298 Mequon Road, Germantown, WI 53022. We encourage contacting them for a quote prior to bidding. We encourage local pickup, especially on heavy, large or fragile items. If you are a current European customer of Sell It Now Store, we can hold onto your items to ship at a later date or arrange deliver to the Chicagoland Jukebox and Advertising Show. Please contact us to discuss. 
Coming Soon! Miami Vice 1972 Ferrari 365 GTS/4 Daytona Spyder. Most Miami Vice fans and car buffs know that Crockett's Ferrari from the 1984 television show Miami Vice was not an authentic Daytona Spyder. The Ferrari on the show was a replica built on a 1981 Corvette C3 chassis by McBurnie Coachcraft, who initially produced two examples and a few more after the initial two. The show used a replica because Ferrari North America refused to supply authentic Ferraris to the show. Crockett's Ferrari 365 GTS/4 Daytona Spyder starred in the first two seasons, but discontinued the Corvette/Daytona due to a lawsuit filed by Ferrari against McBurnie Coachworks. Very few of these examples have survived and this one has an amazing 13731 miles. It is part of an estate we are helping settle. We will be selling this vehicle at auction with NO reserve in partnership with our friends at Hagerty Marketplace. Watch for additional photos and auction information in the coming weeks. 
SOLD! Sell It Now Store / Gerlach Auctions Multiple Estate Antique Advertising, Coca-Cola, Coin Operated, Collectible, Tools and Automotive Online Auction Attention collectors of vintage advertising, guitars, Lionel trains, neon and other signs, vintage stereo gear and HAM radio, coin operated or other vintage items, tools, toys, lamps and lighting, automotive, and nearly something for everyone. This auction also features an amazing selection of RARE vintage advertising memorabilia including the Adams Coca-Cola advertising collection with a number of scarce Coke and automotive advertising pieces and a near mint 1965 Ludwig Blue Sparkle Drum Kit. Additional items are still being unpacked and cataloged. This is a NO RESERVE auction! Inspection Dates: Thursday, April 17th, 2025 from 10:00 AM to 4:00 PM & Saturday, April 19th, 2025 from 9:00 AM to 1:00 PM Auction Starts Ending: Tuesday, April 22nd, 2025 at 9:00 AM Pickup/ Shipping: Wednesday, April 23rd, 2025 from 9:00 AM to 4:00 PM & Thursday, April 24th, 2025 from 9:00 AM to 3:00 PM This is an online auction and items can be shipped worldwide. For this auction, we have partnered with the UPS Store in Germantown, WI to ship your items. Please contact Kris or Jenessa at (262) 345-0943 Their address is N112W16298 Mequon Road, Germantown, WI 53022. We encourage contacting them for a quote prior to bidding. 
12/2024 SOLD! Sell It Now Store / Gerlach Auctions Multiple Consignor Musical Instrument, Antique and Collectible Online Auction Attention collectors of Fender and Gibson guitars, Lionel trains, neon and other signs, vintage stereo gear, jukeboxes or other vintage items, dont miss our massive Sell It Now Store and Gerlach auctions January 2025 Multiple Consignor Musical Instrument, Antique and Collectible Online Auction. Inspection Dates Thursday, December 19th, 2024 from 10:00 AM to 4:00 PM Saturday, December 21st, 2024 from 9:00 AM to 1:00 PM & Saturday, January 4th, 2025 from 9:00 AM to 1:00 PM Auction Starts Ending Wednesday, January 8th, 2025 at 9:00 AM Auction Pickup Thursday, January 9th, 2025 from 9:00 AM to 4:00 PM & Friday, January 10th, 2025 from 9:00 AM to 3:00 PM Location 2315 Badger Dr., Waukesha, WI 53188 This is an online auction and items can be shipped worldwide. For this auction, we have partnered with the UPS Store in Germantown, WI to ship your items. Please contact Kris or Jenessa at (262) 345-0943 Their address is N112W16298 Mequon Road, Germantown, WI 53022. We encourage contacting them for a quote prior to bidding. *Musical Instruments* Fender Custom Shop SRV Stratocaster, Hofner Beatle Bass, Gibson Custom Shop LPB3 Les Paul, Dean, Conklin Groove Tools, Rickenbacker, Johnson, Carvin, Deering, Fender and Marshall amps, Korg and Yamaha full size keyboards, saxophones, cello, accordion, coronet, trumpet. violins (including electric), Marshall and Fender guitar amplifiers, Elvis Shure 55 microphone, 1960s Ludwig drum sets and more. *Coin Operated & Audio Related* 1950s/60s Seeburg jukeboxes, vintage cash registers, Antique Mills slot machines, vintage Williams Dealers Choice EM pinball machine, 1982 Atari Pole Position video arcade game, Marantz, Pioneer, SAE, KEF Reference Series, McIntosh, Revox, Ampex, Technics, JBL, Teac, Tascam, Focal, Quad, amps, preamps and receivers, Klipsch subwoofer, lifelong collection of reel to reel players and other higher end tube and solid state stereo gear. *Toys, Antiques and Collectibles* Vintage sporting goods, clocks, silver coins, Specialized, Schwinn and Revolution bicycles, artwork, wood advertising crates, vintage Fox Bronco style minibike, advertising memorabilia, restored Koken barber chair, Blatz Bottlemen and other breweryana, neon signs, Milwaukee Harp streetlight trunks, antique wood duck decoys, Star Wars related, pre-lit Christmas tree and decor, 45 and 33 records, CDs, furniture, antique tube radios, antique lighting, pre and post war toy trains from Lionel, LGB, Marklin, Bachmann, American Flyer, Marx and other manufacturers including engines, boxcars, transformers (including ZW), track, scenery and cars. *Tools and Industrial* Tools, Honda generator, automotive including air compressors, pressure washers and industrial equipment. Much, much more still being unpacked and cataloged! 
12/2024 SOLD! Check out this AMAZING Waukesha, Wisconsin home for sale! It is being sold in conjunction with Hansen Auction Group. Ends in 8 days! Open house on Monday, December 9th, 12:00pm - 2:00pm or by appointment. Looking for an amazing single family home in Waukesha, Wisconsin? This beautiful property is located at 2815 Berkshire Dr, Waukesha, WI 53188, and offers a setting that is nestled on a picturesque street lined with mature trees, and is ideally located close to parks and schools, offering a quintessential neighborhood atmosphere. This colonial style home is extremely well kept and long term owned. This 4 bedroom 2.5 bath property offers an exposed basement, newer roof, windows and Kitchenaid appliances, with an inviting layout and massive deck overlooking a park like setting. the property also offers an excellent school district and is centrally located with fast freeway access. This home is being sold at auction in conjunction with Hansen Real Estate Group. PM us or call Taylor Hansen at 715-418-3862 or Hansen Auction Group 715-607-4411 for a showing or for bidding questions. Feel free to call or email us for information as well at 414-727-0600. 
10/2024 SOLD! Sell It Now Store / Hagerty Marketplace Collector Car Auctions For those car collectors and enthusiasts, we are offering another series of automobile auctions through our friends at Hagerty Marketplace. This series has vehicles at a set sale price or offer, as well as at auction with NO reserve. They include a 1974 Toyota FJ40, 1971 Dodge Challenger Convertible, 1960 Austin Gipsy SUV (similar to Land Rover), 1959 Austin Healey Sprite Race Car (Kermit), 1967 Austin Mini, and a 1961 Chevrolet C10 Apache Panel Truck. Follow the link below to see all the vehicles we are offering through Hagerty Marketplace as these vehicles are added or click on the Hagerty Marketplace icon in the left navigation bar. These vehicles are also available for viewing in Waukesha, Wisconsin by appointment while the auctions and listings are live. Worldwide shipping is also available. Hagerty Marketplace - Sell It Now Store 
8/2024 SOLD! Sell It Now Store - August 2024 Decorative & African Arts Auction Auction Live! This decorative arts auction features an exciting collection of antiques, decorative arts, African sculptures, jewelry, artwork, masks and other artifacts. There are a number of unique items and no reserves. Worldwide shipping is also available through the UPS Store in Germantown, Wisconsin. Below is the link for auction information or to register and bid: August 2024 Decorative & African Arts Auction 
7/2024 SOLD! Sell It Now Store SUMMER 2024 MULTI-ESTATE MUSIC & POP CULTURE ONLINE AUCTION Attention musicians, collectors, and pop-culture enthusiasts! Join us for our Summer 2024 Multi-Estate Music & Pop Culture Online Auction. You will find pop culture collectibles, a very special Kawai piano, guitars, amps, stereo gear, automotive racing memorabilia & much more. This auction features a K. Kawai KG-6C ebony professional grand piano previously used at a number of Balistrieri family owned clubs and also used in the lobby of the Shorecrest Hotel in Milwaukee, Wisconsin until 12 years ago when we sold it at auction. This instrument was played by famous artists including Duke Ellington, Count Basie, Oscar Peterson, Stevie Wonder ,Ramsey Lewis, Ray Charles, Mickey Gilley, Sigmund Snopek, Gordon Gano and others who were booked at the clubs, were visiting the Shorecrest Hotel or called the Shorecrest home. It is being sold to settle an estate. This auction also includes a 1961 Gretsch Anniversary Model electric guitar and RARE 1927 C.F. Martin 00-21 guitar, Fender and Marshall guitar amps, an amazing number of vintage Marantz, Oppo, Thorens, Pioneer, Audio Research, Adcom, Musical Fidelity, Furman, Counterpoint, Audiolab, Anthem, Arcam, Carver, Conrad Johnson, Yamaha, Veloyne, Alon, Sansui, JBL and other high end vintage stereo receivers, amplifiers, preamps, tuners, speakers and components, vintage auto racing and car posters, silver coins, vintage 1970s Schwinn Sting-Ray bicycle, a Pashley Morgan Motorcar Company bicycle, 1980 Pac-Man and Space Invaders video arcade games and much, much more. There are a number of scarce and unique items and most with no reserves. Worldwide shipping is also available. Still Unpacking: Our team is hard at work uncovering even more remarkable finds. Below is the link for auction information: SUMMER 2024 MULTI-ESTATE MUSIC & POP CULTURE ONLINE AUCTION 
6/2024 SOLD! Sell It Now Store / Hagerty Marketplace Collector Car Auctions For those car collectors and enthusiasts, we are offering another series of automobile auctions through our friends at Hagerty Marketplace. This series has vehicles at a set sale price or offer, as well as at auction with NO reserve. They include a 1952 Jaguar XK-120 Fixed Head Coupe, 1968 Jaguar XKE 2+2, 1939 Ford Standard Tudor Hotrod, 1970 Lincoln Continental Mk III 2 door hardtop with 29097 miles and 1956 Packard Four Hundred 2 door hardtop with 47830 miles, 2019 Mercedes Sprinter long wheelbase high top van with 36,600 miles and more. Follow the link below to see all the vehicles we are offering through Hagerty Marketplace or click on the Hagerty Marketplace icon in the left navigation bar. These vehicles are also available for viewing in Waukesha, Wisconsin by appointment while the auctions and listings are live. Worldwide shipping is also available. Hagerty Marketplace 
4/2024 SOLD! Sell It Now Store / Hagerty Marketplace Collector Car Auctions For those car collectors and enthusiasts, we are offering a number of historically significant automobiles at auction through our friends at Hagerty Marketplace. This amazing group of autos have not been offered for sale and include a pair of 1937 Morgan 4/4 Roadsters (one is a prototype with race history that was owned by Peter and Charles Morgan), a 1935 Morgan F-2 Race Trike (also with race history from Isle of Man), a 1952 Austin Healey 100-4 (First Austin Healey 100-4 in US, featured in New York Auto Show), a 1952 Jaguar XK-120 Fixed Head Coupe, a 1952 MG TD (1 of 25 Roadsters built in Stuttgart, Germany), and a beautiful 1970 Jaguar XKE Fixed Head Coupe. The auctions will run for 14 days and all the vehicles have very reasonable reserves. Follow the link below to see all the vehicles we are offering through Hagerty Marketplace or click on the Hagerty Marketplace icon in the left navigation bar. These vehicles are also available for viewing in Waukesha, Wisconsin by appointment while the auction is live. Worldwide shipping is also available. Hagerty Marketplace - Sell It Now Store 
4/2024 SOLD! Sell It Now Store / Gerlach Companies MASSIVE ADVERTISING SIGNS & HISTORIC ARCHITECTURAL ANTIQUES STORE ONLINE AUCTION Attention collectors, enthusiasts, and aficionados! Are you passionate about vintage advertising, architectural antiques, and unique collectibles? Look no further! Our Massive April 2024 Antique and Collectible Online Auction, in partnership with Gerlach Auctions, is an event you wont want to miss. Advertising Signs Galore: There is a treasure trove of advertising signs spanning various genres. From gas and auto memorabilia to breweryana, this auction has it all. Explore local Milwaukee and Wisconsin items, neon electric wall clocks, and an outstanding array of neon, porcelain, and tin tacker signs, including original left and right-facing Mobil Pegasus gas porcelain cookie cutter signs. This collection also includes iconic brands like Hamms, Schlitz, New York Central, Goodyear, Opaline, BF Goodrich, 7Up, Nash, Blatz, Coca-Cola, Pepsi, Shell, Chevrolet, Roxo, Pure, P&H, Milwaukee Road, Laughlin, Sturgeon, Texaco, Heilemans Old Style Lager, Nichol Kola, Sinclair, Gettelman, Michelin, Phillip Morris, Kingsbury, Pabst, Wisconsin Brewing Waukesha Premium Beer, Quaker State, Tydol, and so much more! Wildlife and Taxidermy: This auction includes moose, elk, deer, bear skin rug and other impressive mounts and taxidermy pieces. These unique items add character and charm to any space. Historic Milwaukee Lighting & Memorabilia: Illuminate your surroundings with a touch of history. This auction features lighting fixtures from old Milwaukee, including gems like the Plankinton Arcade and others. Architectural Antiques and Repurposed Treasures: Discover hidden gems among our architectural antiques and repurposed items. Whether you are seeking a statement piece for your home or a conversation starter for your office, we have something special waiting for you. Still Unpacking: Our team is hard at work uncovering even more remarkable finds. Dont miss out on this extraordinary auction—its a collectors dream come true! Below is the link for auction information: SIGN-ARCHITECTURAL-ANTIQUES-AUCTION-IN-MILWAUKEE 
2/2024 SOLD! Sell It Now Store / Gerlach Companies February Antiques & Collectibles Online Auction There are many, many amazing pieces that include automobilia, gas pumps, Lionel trains, porcelain signs, neon clocks, vintage stereo gear, jukeboxes or other vintage items in partnership with Gerlach Auctions. Included in this auction are a RARE original double sided porcelain OK Used Cars Chevrolet dealership sign (Chevrolet's own used-car division) produced by Federal Signs, Texaco porcelain outdoor sign, 1979 Jeep CJ5, Yamaha RAZZ / Jog 50cc scooter, 1985 Pontiac Trans Am with 55,000 miles and rare manual transmission and a rare 1968 Jaguar XKE Fixed Head Coupe. There will be a host of jukebox wall speakers including a 1946 Wurlitzer 4006 speaker, 1946 Aireon Impresario speaker, 2 1947 Filben Standard and Deluxe speakers, and Packard Pla-mor Dahlia 700, Daisy 800 and Rose 900 speakers, Wurlitzer, Filben, Capehart, Seeburg, Rock-ola and other jukebox accessories and speakers, wall boxes, a Williams Pinball test station, and even a Seeburg Encore Background Music System (SEP1), records and more. This auction also features an ultra-rare fully restored Wayne 50 Showcase Merchandiser Shell Gas Pump, large 1950s neon clocks including a 1950s Pepsi Cola Neon Clock and a 1930'S American Art Deco Style "Aztec" Neon Electric Wall Clock, both manufactured by the Electric Neon Clock Company, Cleveland, Ohio, Pepsi Soda Machines, loads of neon, porcelain and tin tacker signs including Hamm's, 7Up, Nevrnox, Fisk, Sta-ful, Coca-Cola, Dell Rapids, Mobil, Shell, Conoco Friendly Service, Hood Tires, Diamond Motor Oil, Rockford Lumber, Moxie, Hudson Terraplane and more. We are also featuring a large number of restored pedal cars and a rare vintage Brunswick Pool Table. We are also featuring a large number of scarce pre and post war 1930s, 1940s 1950s and 1960s Lionel, American Flyer, Marx and other manufacturers including engines, boxcars, advertising, Plasticville, transformers including ZW, track, scenery, cars and more still being unpacked. Musical instruments to include a 1966 Fender Pro Reverb tube guitar amplifier. We are also featuring over 100 die cast NASCAR and other cars and trucks, most in the box. Other toys including Tonka, Hubley, Structo and more. A nice selection of silver coins and other collectible and proof sets are also part of this auction. We are also offering a huge amount of stereo and HI-FI gear that includes unbuilt Heathkit, Harman Kardon and Dynakit amplifiers, preamps and tuners, NOS JBL and other brand drivers in sealed boxes, sealed NOS tapes, McIntosh MC30 tube power amps, a McIntosh MC240 tube power amplifier, McIntosh MX110 Z tube preamp with case, Klipsch Klipschorn horn loaded speakers, Marantz, Sherwood, Bogen, Rek-O-Kut, Pioneer and many other amplifiers, preamplifiers, turntables, speakers, receivers and more. Tools and parts that include welders, drill presses, saws, hand tools, John Deere 26x12x12 wheels, a complete Craftsman tool chest with a nice assortment of like new Craftsman tools, Power Kraft Scroll Saw, and much, much more still being added - don't miss it! 
1/2024 SOLD! Scarce 1937 Morgan 4/4 Prototype Standard Special Powered 4/4 Race Car We had an opportunity to properly inspect, prep and wake up another one of our latest consignments over the weekend with one of the best automotive engineers we know. This is a scarce 1937 Morgan 4/4 Prototype Standard Special Powered 4/4 Race Car and has been sleeping for 15+ years. It also has a special history that makes it a one of a kind example. This rarity spent much of it's life at the Morgan factory as a reference vehicle. The factory ledger indicates that the engine was "on approval" from the Standard Engine Co. In 1937, HFS Morgan gave this car to Peter Henry Geoffrey Morgan. Peter Morgan raced the car with some success including a third place finish at Silverstone on September 13, 1952. It is also the only Morgan engine offered with the Morgan name on the valve cover. It was brought over to the USA as a racer and the current logbook also lists over 100 races in the past 30 years. It is signed by Peter and Charles Morgan, as well as Maurice Owen, Morgan's Development Engineer and has been in the Pebble Beach and Meadowbrook Hall Concours d'Elegance. This vehicle, as well as another 1937 Morgan 4/4, 1935 Morgan F-2 Racecar and 1952 Jaguar XK-120 will be offered internationally at auction in the March 2024 timeframe. Stay tuned for more details as we get closer to the sale. 
12/2023 SOLD! New Arrival - 1952 Jaguar XK-120 Fixed Head Coupe. Every so often we consign a vehicle that has played a large part of automotive history. This 1952 Jaguar XK-120 Fixed head Coupe is no exception. The Jaguar XK series was unveiled at the annual London Motor Show in October 1948. The all-new XK-120 was the star of the show, it was an amazingly sleek and most modern sports car ever seen by the public. With hand built, curvaceous bodywork and a smooth, powerful new twin cam six, it marked a complete design departure from prewar British practice. While it had strong appeal on both sides of the Atlantic, it was responsible for fueling the US sports car fever and Harley Earl's development of the 1953 Chevrolet Corvette. It also gave way to another trend-setting Jaguar nearly 15 years later, the E-type or XKE. This world-class vehicle is being offered for sale for the first time in many years and comes from the estate of a very long term owner as part of an outstanding collection of high value cars. It is a very well sorted out Jaguar that the owner drove and enjoyed. He used it for car shows and road events, including Road America. This vehicle, as well as a pair of 1937 Morgan 4/4 Racecars and 1935 Morgan F-2 Racecar will be offered internationally at auction in the March 2024 timeframe. Stay tuned for more details as we get closer to the sale. 
Closed Auction - 10/2023 Fall Sell It Now Store / Gerlach Companies online auction. These are items from multiple estates and consignors and are being sold at NO reserve. We are packed with a HUGE number of antiques, collectibles, musical instruments including a vintage 1960s Mosrite Bass guitar, a MINT 1962 Gibson ES-330 Electric Guitar with original hang tags, 1962 Fender Bandmaster, 1970s Twin Reverb, Kalamazoo and Gretsch guitar amplifiers, a Maestro Echoplex, Harman Kardon, Sherwood, Kenwood, RCA, JBL Jubal, Pioneer, Rotel, Dukane, Grommes, and many other pieces of vintage tube and solid state stereo and audio equipment and speakers, beer and brewery signs, jukeboxes, 1950's Coca-Cola cooler and porcelain Coke advertising tools, pedal cars, coin operated horse, vintage carousel horses, railroad signals, a cast iron bell and other items to be unpacked. Tools and equipment to include a Jet Drill Press and other machinery, pallets of custom dovetail cabinet drawers, antique carts, general household, and are featuring a nice 2011 Silverado 1500LT 4x4 with a newer BOSS snow plow, garden tractors, 165 lb. anvil and MUCH more. 
Closed Auction - 6/2023 - Sell It Now Store is proud to present our Summer Multi- Estate Auction. This auction is featuring a RARE Vintage Paul Newman Simpson Pyrotect Racing Suit and also features an outstanding variety of woodworking and construction tools, machinery, and other construction equipment, a large collection of Coca Cola Collectibles, sports memorabilia including autographed Milwaukee Brewers, Green Bay Packers and Chicago Bears items, large Regina music box discs, vintage McIntosh, Marantz, Pioneer, Crown and other high end stereo receivers, amplifiers, preamps, tuners, speakers and components, Hamms Starry Night and Pabst Blue Ribbon Jalopy Car motion beer signs, TWA Travel Posters, musical instruments, vintage Schwinn American bicycle, first edition books, fine art, jewelry, toys, games, Vintage jukeboxes and arcade games including a 1980 Pac-Man video arcade game and 1946 Wurlitzer 1015 jukebox, 1980 Pontiac Firebird Esprit survivor, and much, much more. There are a number of scarce items and NO reserves! There are a number of scarce items and NO reserves! 
Closed Auction - 2/2023 - Joseph G. Halser III Estate Auction Don't miss this amazing Sell It Now Store / Gerlach Companies estate auction of a lifetime collector in Milwaukee, Wisconsin. This auction is to settle the estate of a local legend. Joseph G. Halser III was a lifetime student, collector, teacher, inventor, entrepreneur and self taught genius. Joe was the visionary behind the renovations and creation of The Terminal and Landmark 1850 on Howell Avenue adjacent to Mitchell International Airport (MKE). Joe also held patents on transformer design for high end audiophile audio amps, building world renowned tube amplifiers. His jukebox, architectural, audio and other collections were also known worldwide. This multiple building auction is located at 5917 S. Howell Avenue in Milwaukee, Wisconsin and is packed! We are offering architectural items with a local or regional history including the Wisconsin Hotel, Schlitz Brewery, Plankinton Arcade (Grand Avenue Mall), Avalon Theater, City of Milwaukee, St. John's Cathedral, Allen Bradley, the Blackstone Hotel in Chicago and the Loraine Hotel in Madison, WI to name a few, neon and porcelain signs, electronic tubes, display and storage cabinets, loads of electronic components, transformer winding equipment, cigar store Indian, tons of live edge and other wood, woodworking equipment, antique Berkel meat slicer, beer signs and tappers, Wurlitzer jukebox wall speaker, spot lights, records, as well as an amazing collection of high end audio and stereo components including transformers, amplifiers, preamps, turntables and speakers. We are also offering an excellent selection of late model light use compressors, restaurant equipment that includes tables, chairs and stools, Blogett and True refrigeration, ovens and other bar, restaurant and hospitality equipment and supplies. Also included are Milwaukee Harp and other street lights, as well as other antique and vintage lighting, vintage Paidar lighted revolving barber pole, taxidermy, rare Milwaukee police / fire call box, vintage and antique train collectibles and lanterns, 4 sided Allen Bradley clock from AB offices, Vendo 39 coke machine, train whistles, penny scales, lamps and lighting, street signs, beer and breweryana, local memorabilia, cash registers, slot machines, trade stimulators, roll top desks and much, much more! We will post a link to the online only auction when live. 
SOLD - 1970 Chevelle SS396 375HP Convertible 11/7/2022 This is your chance to own one of the rarest and most iconic cars of 1970. It is a local consignment and a simply amazing vehicle. This rare 1970 Chevelle SS396 375 HP L78 Convertible is 1 or 6 made, and the only one in white. It was sold at Barrett Jackson a number of years back and is in amazing condition. It was frame-off restored to perfection years ago, has a numbers matching powertrain and has two original build sheets. Please call or email us for more information, additonal photos or to schedule an appointment to view the car. 
Closed Auction - 9/13/2022 - Don't miss an amazing online auction of auto shop equipment, trucks, motorcycles, and more! This online only Sell It Now Store auction is in partnership with Gerlach Auction Co. and is live. Don't miss this amazing auction that includes a number of tools, shop equipment, trucks, a vintage Harley Davidson motorcycle and more in Bay View, Wisconsin. We are also including a link to review auction terms and conditions, register and bid. This is an online only auction with an onsite inspection on Thursday, September 8, 2022 from 10:00 AM to 4:00 PM. This auction starts closing Tuesday, September 13th. Motorcycle/Trucks (1979) Harley Davidson FLH-80 Electra Glide Motorcycle, Vin 3G48047H9, V-Twin S&S Carb, Single Seat/2 Up Seat, Windshield, 33,746 Miles Indicated With Harley Davidson Side Car, Frame Attach Type, Single Wheel (1976) Chevrolet 4x4 Pickup Truck, Model Scottsdale 10, Vin CKU146S190817, 350ci Small Block V8 Engine, Automatic, Fresh Paint, Spray On Bed Liner, 12,990 Miles Indicated (1986) GMC Pickup Truck, Vin 1GTDC14H7GF725097, New small block V8 Crate Engine, Overhauled Automatic Transmission, Fresh Paint, 21,123 Miles Indicated (1996) Dodge 4x4 Plow Truck, Model Ram 2500 Laramie SLT, Vin 1B7KF26ZXTJ115910, 5.9L V8 Gas Engine, Automatic, Western Poly Plow, New Tires, 155,307 Miles Shop Equipment Rotary 2 Post Frame Lift, Model A9IN400, s/n AQE02I0142, 9,000#, Electro-Hydraulic, Digital Controls, Safety Ratchet System Snap-On Mig Welder, Model YA205, Leads, On Rolling Cart Oxy/Acetylene Torch Set w/Hoses & Rolling Cart Snap-On 12 Drawer Rolling Tool Chest w/Contents Lanair Used Oil Furnace System w/Storage Bin & Pump System (1981) Cochrane Piston Type Air Compressor, 5 HP, Horizontal Receiver (Fresh Compressor Service in 2018) Misc. Ladders of all Sizes & Types Jacks, Pressure Washers, Work Tables, Bench Grinders Rolling Oil Catch Basins, Gladiator Storage Cabinets Medium Duty Storage Shelving of all Sizes & Styles Misc. Specialty Tools Collectibles: Tama Drum Set w/Bass, (2) Toms, Floor Tom, Ludwig Snare Drum, Hi Hat, (3) Crash Symbols, Stool, Other Spare Fixtures & Cymbals Hamms Beer Bottles, Atlas Prager Beer Bottles, Wooden Crates, Pre Biggerhair B. Leidersdorf Co. Milwaukee Black Americana Tobacco Round Tins w/Lid, Wooden Chairs, Cash Register Gym Equipment Golds Gym Butterfly/Leg Machine, Golds Gym Bench Press/Preacher Curl, Golds Gym Incline Bench, Trek 800 Sport Mountain Trek Mountain Bike Etc. 
Closed Auction - 7/20/2022 - Don't miss an amazing online auction of Apple Macbook Pro & iPads, Professional Photo Equipment & Lighting, Drones, DJ and more! This Sell It Now Store online only auction is in partnership with Gerlach Auction Co. and will be live this week. Don't miss this amazing auction that includes current Apple Macbook Pro computers and iPads, professional photo equipment, lighting, drones, DJ equipment and more. pro photographic equipment that includes digital cameras, lenses, lighting, storage, drones and more. Also included in this auction is lighting, stands, DJ gear, microphones, headphones and much, much more. Brand names will include Apple, Canon, Ronin, Lumix, Nanlite, Chauvet, Dracast, Profoto, Interfit, EV, Lowel, Glide Gear, Sennhauser, Rolleiflex, Rokinon, Mavic and more. You can view the auction, register and bid below: Partial List: Apple Macbook Pro and iPad Computers Canon Digital Cameras & Lenses Lumix Digital Cameras Tilta Nucleus M Wireless Lens Control System Rokinon Lenses Various Tripods and Stands Various Studio and DJ Lighting DJI Mavic Drones DJI Phantom Drone Pioneer Serato DJ Controller Hardware Sennheiser and Shure Microphones Epson 1741 Media Projectors Interfit Honey Badger 320 Flash Units 
Closed Auction - Don't miss an amazing Sell It Now Store online auction of an estate of a lifetime collector in Fox Point, Wisconsin in partnership with Gerlach Auction Co. 6/2022 This house is packed! We are offering everything from antique jukeboxes and pinball machines to a Ford Model A, as well as an amazing collection of HAM / amateur radio equipment, a near mint 2011 Dodge Caravan with Braun Ability Wheelchair Conversion and only 28000 miles, Milwaukee Harp lights, gas pumps, organs, victrolas, vintage lighted revolving barber pole, rare Milwaukee police / fire call box with blue finial light, vintage and antique train lanterns, train station (will need to be disassembled and moved), many, many rare standard and O Gauge pre and post war collectible trains, scenery, houses, bridges, tunnels, round house, signals, crossing lights, vintage dolls and much, much more! 
Closed Auction - McIntosh, Marantz & More Stereo HiFi Gear Auction! 5/1/2022 The Sell It Now Store is proud to present this amazing auction that features an outstanding variety of vintage to modern high end tube and solid state amplifiers, preamps, tuners, speakers, turntables, Pioneer Laserdisc players, reel to reel and cassette decks, and much, much more. We are featuring McIntosh, Marantz, Pioneer, HH Scott, Sony, Technics, Ayre, Watt, KEF, Altec, Threshold, Lenco, Heathkit, DLK, Sonos, Transparent, Classe, Crown, Ampex, Jensen and many others. There are a number of scarce pieces and NO reserves. Our in-person auction inspection dates are Saturday, May 7th and Saturday May 14th from 9 AM -1 PM or by appointment at our auction house located in Waukesha, Wisconsin. If you are an audiophile, collect hi-fi or stereo equipment or just like stereo gear, don't miss this auction! 
Closed Auction - Habermehl Electric, Franklin, WI 3/22/2022 Attention electrical contractors, construction firms, landscaping and other businesses that need heavy equipment: Sell It Now Store is proud to partner with Gerlach Auction Co to present this amazing sale with over 1500 lots of construction and electrical contractor equipment including trucks and trailers, backhoes, skid loaders, excavating equipment, trenchers, air compressors, tools, and much more! This meticulously maintained construction fleet is up for auction starting on Thursday, March 24th. After 42 successful years in business, the Habermehls have decided to retire. This sale will be online with auction registration required. The inspection dates are Monday, March 28, 2022 from 10:00 AM to 4:00 PM & Friday, April 1, 2022 from 12:00 PM to 6:00 PM or by appointment. This auction starts to close on Tuesday, April 5, 2022 at 9:00 AM & Wednesday, April 6, 2022 at 9:00 AM. We hope to see everybody at the inspection. If you are an electrical contractor or own a business that needs heavy duty equipment that has been meticulously maintained, don't miss this amazing auction!
Unearthed - RARE 1953 Corvette 12/21/2021 A few months ago, we had the chance to unearth a real 1953 Corvette. This is the first year of the Corvette with 300 produced and probably 100-150 that still exist. They are considered iconic in the Corvette world and very scarce. This vehicle was purchased years ago in the current modified state. It has a non original 327 and Muncie 4 speed and has been stored since the 1970s. It was located in an unlocked garage SE Wisconsin and now safely in the owner's shop. The owner is nearly 80 years old and has decided to let the next person recondition or restore the vehicle. Through Sell It Now Store, we are starting at $125,000 or reasonable offer. What a cool piece of Corvette history and a very rare car. Enjoy the photos below. Call our auction house at (414) 727-0600 for more information or to make an appointment to view this vehicle.
Other Completed Auctions May, 2021, Sell It Now Store partnered with Gerlach Auction Company to present the lifetime collection of Milo H. Sillman breweriana items. 
December, 2020, Sell It Now Store partnered with Gerlach Auction Company to present the Michael Penn Estate. 
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