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(414) 727-0600



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The Sell It Now Store - Auction House, Jukebox, Pinball, Vintage Stereo Gear
Due to the Covid-19 pandemic, please call ahead to make a consultation appointment. Many questions can also be answered over the phone or via email. We look forward to working with you.

Recently Sold
Antique 1886 Steinway & Sons Model B Grand Piano
You are looking at an Antique Steinway & Sons Model B Grand Piano. What a phenomenal piece that was manufactured in 1886 but updated in the 1950s with no expense spared. Read on and scroll down to see the hundreds of photos of this superb instrument. Also enjoy the video below of this instrument in action.

This beauty is a 6'11" piano that has a serial number of 56405 which dates it to 1886. The cabinet was completely reconditioned and the instrument professionally re-strung in the 1950s which gives the piano a wonderful mid-century feel. He even replaced the trap work (pedal assembly) with all brass. Even more striking are the letters which are hand cut and inlaid brass letters. In addition, the bench and legs were re-worked to match the beautiful teak veneers used on the entire piano....(more)



We specialize in successfully selling worldwide for top dollar.
Our strength comes from over 15 years of experience selling through the worldwide auction and brokerage market using many different venues. We are a Wisconsin licensed auction company and understand the items we sell, the global market and how to sell your item for top dollar.

The consignment process starts with a professional valuation to determine the potential market value and demand for your item. After the auction concludes or the sale is completed, we will collect payment and professionally pack/ crate and ship the item to the winning bidder or buyer worldwide.

The Sell It Now Store® has an "A+" Better Business Bureau rating and are a BBB Accredited business. We are also fully insured and bonded. Whether it is an estate or a single item, we auction, buy, consign, sell, broker, and appraise your collectibles, valuables or heirlooms. Call us today for for a free, no obligation consultation at (414) 727-0600.
Convenient Location
The Sell It Now Store was founded in 2006 and services Wisconsin, Illinois, Iowa, Michigan, Minnesota and much of the USA. We are conveniently located at 2315 Badger Drive, Unit 1, Waukesha, WI 53188 and open to the public on Saturdays from 9:00 AM - 1:00 PM for free advice, valuations and potential consignment of your antique or collectible items. Please call ahead to ensure availability whenever possible.

What We Sell
We successfully sell single items or entire collections that include:
  • Vintage Classic and Muscle Cars, Trucks, Motorcycles or Collections, Gas Pumps, Automobilia, Petroliana, Porcelain Neon and Other Advertising Memoriabilia.
  • Vintage Advertising Signs, Antique Coin Operated Arcade Machines, Slot Machines, Pinball Games,
    Trade Stimulators, Music Boxes, Vintage AMI, Seeburg, Wurlitzer, Rock-Ola Jukeboxes, as well as Jukebox Collections
  • Older McIntosh, Marantz, JBL, Altec, Klipsch, Western Electric, RCA and other Stereo and Audio Gear, Record Collections
  • Vintage Gibson, Fender, Gretsch, Mosrite and most other vintage Guitars and Amplifiers
  • Older Professional Quality Musical Instruments including Saxophones, Banjos and Drum Sets
  • Herman Miller, Knoll and Other Mid-Century Designor Furniture
  • Gold and Silver Coins, Rolex and other Designer Watches & Jewelry, Sterling Silver Flatware
  • Tiffany and other Antique Electric Lamps & Lighting
  • Real Estate Auction or Brokerage Services
  • Brokered Auction Sales of Fine and Decorative Art Collections
  • and much, much more
  • We Auction, Buy, Consign, Sell, Broker and Appraise Items using multiple venues and partners

Upcoming Auctions & News from Sell It Now Store




Another HUGE Estate Auction! Inspection Date Thursday, May 6, 2021 from 10:00 AM to 4:00 PM Auction Ends Tuesday, May 11, 2021 starting at 10:00 AM

The Sell It Now Store is proud to partner with Gerlach Auction Company to help present a HUGE sale of Breweryana. This is a once in a lifetime chance to bid on the lifetime collection of Milo H. Sillman breweriana items.

Auction items include, but are not limited to: Antique Beer Serving Trays/Beer Bottles/Beer Cars/Advertising/Neon Lights/Non-Applied Bottle Labels/Paper Embossers/Etc. Many items are exceedingly rare & in some cases the only known one in existence. Beer brands such as Badger Brand, Kurths Beer, Red Ribbon Beer, Fitgers National Beer, Pioneer Beer, Northern Beer, Kingsburry Beer, Peoples Beer, Mineral Springs Beer, Point Beer, Walters Beer, A. Gettelman Beer, Old Timers Beer, Star Beer, Fox Lake Beer, Leidiger Beer, Knapsteins Beer, Chief Oshkosh Beer, Plymouth Beer, Marathon Beer, Adler Brau Beer, Effinger Beer, Citizens Brewing Co. Beer, Peerless Beer, Potosi Beer, Wisconsin Beer, Huber Beer Rhinelander Brewery, Blatz Brewery, Jung Beer, Miller Brewery, White Cap Beer, Kewaunee Brewing, Weber Brewery, Two Rivers Beverage Co., Silver Rail Beer, Liebrau Beer, Rahrs Beer, Augsburger Beer, Electric City Brewing Co., Schlitz Brewery, Kingsbury Beer, Ziegler Beer, Pabst Brewing, Binzel Beer, Jos. Schwartz Brewing, Luxemburg Bottle Works, Weber Brewing, Old Style Beer, Sebewaing Brewing, Old Regulator Beer, and much, much more!

You can view the photos below and visit http://www.gerlachauctions.com/auction-breweriana.php for more information on the virtual auction registration, dates for the inspection, auction dates, and pickup. Also feel free to PM us for additional information.

In December, 2020, Sell It Now Store partnered with Gerlach Auction Company to present the Michael Penn Estate. Below are photo exerpts from the sale.







Best Newpaper Coverage Ever- Front Page Milwaukee Journal Sentinal - Superbowl Sunday
JS Article

Other Coverage
Great article in Exclusively Yours Magazine


Photo Gallery - Previous Auctions & Sales