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The Sell It Now Store - Auction House, Jukebox, Pinball, Vintage Stereo Gear
Visit us Saturdays from 9 AM -1 PM for a free evaluation of your items. You can also email photos or call (414) 727-0600 to schedule an appointment to meet with us.

Recently Sold
Vintage 1962 Fender Jazz Bass Guitar
You are looking at a 1962 Fender Jazz Bass Guitar. This guitar has been played as you can see but is original as far as we can tell. Please scroll down and enjoy the 40+ photos. It has only had 1-2 owners, includes a factory hard shell case. We are located in Waukesha, Wisconsin, birthplace of Les Paul.

This Jazz Bass is a superb instrument. If only this guitar could talk. The patina and mojo are outstanding, and it plays well. The action is great, and it feels really good. The controls and jack need cleaning but it does work. It should also be set up just due to age. The stand is not included....(more)

We specialize in successfully selling worldwide for top dollar.
Do you have a vintage Fender Stratocaster guitar, classic Corvette or Hemi Challenger, Wurlitzer jukebox or McIntosh Amp you are thinking about selling? Thinking of retiring and selling your business, assets, equipment or real estate? We would like to help.

Our strength comes from 18 years of experience selling through the worldwide auction and brokerage market using many different sales venues. We also successfully appraise and auction business assets such as trucks, Bobcats, forklifts, diggers, commercial property and more. We are a Wisconsin licensed auction company and understand the items we sell, the global market and how to sell your item for top dollar.

We also offer no obligation estate appraisals. Call us before selling or consigning that vintage jukebox or slot machine, classic car, gold jewelry or coins or other valuable with an estate sale company, auctioneer or buyer. Our services will maximize the value of your estate or items.

The consignment process starts with a professional, no obligation valuation to determine the potential market value and demand for your item. After the auction concludes or the sale is completed, we will collect and validate payment, professionally pack/ crate / containerize and ship the item to the winning bidder or buyer worldwide.

The Sell It Now Store® has an "A+" Better Business Bureau rating and are a BBB Accredited business. We are also fully insured and bonded. Whether it is an estate, collection or a single item, we auction, buy, consign, sell, broker, and appraise your collectibles and valuables.

Call us today for a free, no obligation consultation at (414) 727-0600.
Convenient Location
The Sell It Now Store was founded in 2006 and services Wisconsin, Illinois, Iowa, Michigan, Minnesota and much of the USA. We are conveniently located at 2315 Badger Drive, Unit 1, Waukesha, WI 53188 and open to the public on Saturdays from 9:00 AM - 1:00 PM for free advice, valuations or potential consignment of your estate, business assets, vintage or collectible items. Please call ahead to ensure availability whenever possible.


What We Sell
We successfully sell single items or entire collections that include:
  • Vintage Classic and Muscle Cars, Trucks, Motorcycles, Gas Pumps, Automobile and Petroliana Related, Porcelain Neon and Other Advertising Memorabilia / Signs.
  • Antique Coin Operated Arcade Machines, Slot Machines, Pinball Games, Trade Stimulators, Music Boxes, Vintage AMI, Seeburg, Wurlitzer, Rock-Ola Jukeboxes, as well as Jukebox Collections
  • Older McIntosh, Marantz, JBL, Altec, Klipsch, Western Electric, RCA and other Stereo and Audio Gear, Record Collections
  • Vintage Gibson, Fender, Gretsch, Mosrite and other Vintage Guitars and Amplifiers
  • Older Professional Quality Musical Instruments including Saxophones, Banjos and Drum Sets
  • Herman Miller, Knoll and Other Mid-Century Designer Furniture
  • Gold and Silver Coins, Rolex and other Designer Watches & Jewelry, Sterling Silver Flatware
  • Tiffany and other Antique Electric Lamps & Lighting
  • Real Estate Auction and Brokerage Services
  • Auction Sales of Fine and Decorative Art Collections
  • Business Assets, Tools and Machinery, Heavy Equipment and Business Real Estate Auctions
  • and much, much more
  • Don't want to wait for an auction? Sell us your jukebox, classic car or other item. We will buy your Wurlitzer, Rockola, AMI or Seeburg jukebox anywhere in the USA. We are always buying all types of vintage and antique jukeboxes, stereo gear, guitars and amplifiers and other coin operated / vending equipment, classic and muscle cars, trucks and motorcycles. Contact us to find out what your jukebox, classic car or other item is worth.

Upcoming / Previous Auctions & News


Attention musicians, collectors, and pop-culture enthusiasts! Join us for our Summer 2024 Multi-Estate Music & Pop Culture Online Auction. You will find pop culture collectibles, a very special Kawai piano, guitars, amps, stereo gear, automotive racing memorabilia & much more.

This auction features a K. Kawai KG-6C ebony professional grand piano previously used at a number of Balistrieri family owned clubs and also used in the lobby of the Shorecrest Hotel in Milwaukee, Wisconsin until 12 years ago when we sold it at auction. This instrument was played by famous artists including Duke Ellington, Count Basie, Oscar Peterson, Stevie Wonder ,Ramsey Lewis, Ray Charles, Mickey Gilley, Sigmund Snopek, Gordon Gano and others who were booked at the clubs, were visiting the Shorecrest Hotel or called the Shorecrest home. It is being sold to settle an estate.

This auction also includes a 1961 Gretsch Anniversary Model electric guitar and RARE 1927 C.F. Martin 00-21 guitar, Fender and Marshall guitar amps, an amazing number of vintage Marantz, Oppo, Thorens, Pioneer, Audio Research, Adcom, Musical Fidelity, Furman, Counterpoint, Audiolab, Anthem, Arcam, Carver, Conrad Johnson, Yamaha, Veloyne, Alon, Sansui, JBL and other high end vintage stereo receivers, amplifiers, preamps, tuners, speakers and components, vintage auto racing and car posters, silver coins, vintage 1970s Schwinn Sting-Ray bicycle, a Pashley Morgan Motorcar Company bicycle, 1980 Pac-Man and Space Invaders video arcade games and much, much more.

There are a number of scarce and unique items and most with no reserves. Worldwide shipping is also available.

Still Unpacking: Our team is hard at work uncovering even more remarkable finds.

Below is the link for auction information:


6/2024 Sell It Now Store / Hagerty Marketplace Collector Car Auctions

For those car collectors and enthusiasts, we are offering another series of automobile auctions through our friends at Hagerty Marketplace. This series has vehicles at a set sale price or offer, as well as at auction with NO reserve. They include a 1952 Jaguar XK-120 Fixed Head Coupe, 1968 Jaguar XKE 2+2, 1939 Ford Standard Tudor Hotrod, 1970 Lincoln Continental Mk III 2 door hardtop with 29097 miles and 1956 Packard Four Hundred 2 door hardtop with 47830 miles, 2019 Mercedes Sprinter long wheelbase high top van with 36,600 miles and more.

Follow the link below to see all the vehicles we are offering through Hagerty Marketplace or click on the Hagerty Marketplace icon in the left navigation bar. These vehicles are also available for viewing in Waukesha, Wisconsin by appointment while the auctions and listings are live. Worldwide shipping is also available.

Hagerty Marketplace

4/2024 SOLD! Sell It Now Store / Hagerty Marketplace Collector Car Auctions

For those car collectors and enthusiasts, we are offering a number of historically significant automobiles at auction through our friends at Hagerty Marketplace.

This amazing group of autos have not been offered for sale and include a pair of 1937 Morgan 4/4 Roadsters (one is a prototype with race history that was owned by Peter and Charles Morgan), a 1935 Morgan F-2 Race Trike (also with race history from Isle of Man), a 1952 Austin Healey 100-4 (First Austin Healey 100-4 in US, featured in New York Auto Show), a 1952 Jaguar XK-120 Fixed Head Coupe, a 1952 MG TD (1 of 25 Roadsters built in Stuttgart, Germany), and a beautiful 1970 Jaguar XKE Fixed Head Coupe. The auctions will run for 14 days and all the vehicles have very reasonable reserves.

Follow the link below to see all the vehicles we are offering through Hagerty Marketplace or click on the Hagerty Marketplace icon in the left navigation bar. These vehicles are also available for viewing in Waukesha, Wisconsin by appointment while the auction is live. Worldwide shipping is also available.

Hagerty Marketplace


Attention collectors, enthusiasts, and aficionados! Are you passionate about vintage advertising, architectural antiques, and unique collectibles? Look no further! Our Massive April 2024 Antique and Collectible Online Auction, in partnership with Gerlach Auctions, is an event you wont want to miss.

Advertising Signs Galore: There is a treasure trove of advertising signs spanning various genres. From gas and auto memorabilia to breweryana, this auction has it all. Explore local Milwaukee and Wisconsin items, neon electric wall clocks, and an outstanding array of neon, porcelain, and tin tacker signs, including original left and right-facing Mobil Pegasus gas porcelain cookie cutter signs. This collection also includes iconic brands like Hamms, Schlitz, New York Central, Goodyear, Opaline, BF Goodrich, 7Up, Nash, Blatz, Coca-Cola, Pepsi, Shell, Chevrolet, Roxo, Pure, P&H, Milwaukee Road, Laughlin, Sturgeon, Texaco, Heilemans Old Style Lager, Nichol Kola, Sinclair, Gettelman, Michelin, Phillip Morris, Kingsbury, Pabst, Wisconsin Brewing Waukesha Premium Beer, Quaker State, Tydol, and so much more!

Wildlife and Taxidermy: This auction includes moose, elk, deer, bear skin rug and other impressive mounts and taxidermy pieces. These unique items add character and charm to any space.

Historic Milwaukee Lighting & Memorabilia: Illuminate your surroundings with a touch of history. This auction features lighting fixtures from old Milwaukee, including gems like the Plankinton Arcade and others.

Architectural Antiques and Repurposed Treasures: Discover hidden gems among our architectural antiques and repurposed items. Whether you are seeking a statement piece for your home or a conversation starter for your office, we have something special waiting for you.

Still Unpacking: Our team is hard at work uncovering even more remarkable finds. Dont miss out on this extraordinary auction—its a collectors dream come true!
Below is the link for auction information:


2/2024 SOLD! Sell It Now Store / Gerlach Companies February Antiques & Collectibles Online Auction

There are many, many amazing pieces that include automobilia, gas pumps, Lionel trains, porcelain signs, neon clocks, vintage stereo gear, jukeboxes or other vintage items in partnership with Gerlach Auctions.

Included in this auction are a RARE original double sided porcelain OK Used Cars Chevrolet dealership sign (Chevrolet's own used-car division) produced by Federal Signs, Texaco porcelain outdoor sign, 1979 Jeep CJ5, Yamaha RAZZ / Jog 50cc scooter, 1985 Pontiac Trans Am with 55,000 miles and rare manual transmission and a rare 1968 Jaguar XKE Fixed Head Coupe.

There will be a host of jukebox wall speakers including a 1946 Wurlitzer 4006 speaker, 1946 Aireon Impresario speaker, 2 1947 Filben Standard and Deluxe speakers, and Packard Pla-mor Dahlia 700, Daisy 800 and Rose 900 speakers, Wurlitzer, Filben, Capehart, Seeburg, Rock-ola and other jukebox accessories and speakers, wall boxes, a Williams Pinball test station, and even a Seeburg Encore Background Music System (SEP1), records and more.

This auction also features an ultra-rare fully restored Wayne 50 Showcase Merchandiser Shell Gas Pump, large 1950s neon clocks including a 1950s Pepsi Cola Neon Clock and a 1930'S American Art Deco Style "Aztec" Neon Electric Wall Clock, both manufactured by the Electric Neon Clock Company, Cleveland, Ohio, Pepsi Soda Machines, loads of neon, porcelain and tin tacker signs including Hamm's, 7Up, Nevrnox, Fisk, Sta-ful, Coca-Cola, Dell Rapids, Mobil, Shell, Conoco Friendly Service, Hood Tires, Diamond Motor Oil, Rockford Lumber, Moxie, Hudson Terraplane and more. We are also featuring a large number of restored pedal cars and a rare vintage Brunswick Pool Table.

We are also featuring a large number of scarce pre and post war 1930s, 1940s 1950s and 1960s Lionel, American Flyer, Marx and other manufacturers including engines, boxcars, advertising, Plasticville, transformers including ZW, track, scenery, cars and more still being unpacked.

Musical instruments to include a 1966 Fender Pro Reverb tube guitar amplifier. We are also featuring over 100 die cast NASCAR and other cars and trucks, most in the box. Other toys including Tonka, Hubley, Structo and more. A nice selection of silver coins and other collectible and proof sets are also part of this auction.

We are also offering a huge amount of stereo and HI-FI gear that includes unbuilt Heathkit, Harman Kardon and Dynakit amplifiers, preamps and tuners, NOS JBL and other brand drivers in sealed boxes, sealed NOS tapes, McIntosh MC30 tube power amps, a McIntosh MC240 tube power amplifier, McIntosh MX110 Z tube preamp with case, Klipsch Klipschorn horn loaded speakers, Marantz, Sherwood, Bogen, Rek-O-Kut, Pioneer and many other amplifiers, preamplifiers, turntables, speakers, receivers and more.

Tools and parts that include welders, drill presses, saws, hand tools, John Deere 26x12x12 wheels, a complete Craftsman tool chest with a nice assortment of like new Craftsman tools, Power Kraft Scroll Saw, and much, much more still being added - don't miss it!

1/2024 SOLD! Scarce 1937 Morgan 4/4 Prototype Standard Special Powered 4/4 Race Car

We had an opportunity to properly inspect, prep and wake up another one of our latest consignments over the weekend with one of the best automotive engineers we know. This is a scarce 1937 Morgan 4/4 Prototype Standard Special Powered 4/4 Race Car and has been sleeping for 15+ years. It also has a special history that makes it a one of a kind example.

This rarity spent much of it's life at the Morgan factory as a reference vehicle. The factory ledger indicates that the engine was "on approval" from the Standard Engine Co. In 1937, HFS Morgan gave this car to Peter Henry Geoffrey Morgan. Peter Morgan raced the car with some success including a third place finish at Silverstone on September 13, 1952. It is also the only Morgan engine offered with the Morgan name on the valve cover. It was brought over to the USA as a racer and the current logbook also lists over 100 races in the past 30 years. It is signed by Peter and Charles Morgan, as well as Maurice Owen, Morgan's Development Engineer and has been in the Pebble Beach and Meadowbrook Hall Concours d'Elegance.

This vehicle, as well as another 1937 Morgan 4/4, 1935 Morgan F-2 Racecar and 1952 Jaguar XK-120 will be offered internationally at auction in the March 2024 timeframe. Stay tuned for more details as we get closer to the sale.

12/2023 - New Arrival - 1952 Jaguar XK-120 Fixed Head Coupe.

Every so often we consign a vehicle that has played a large part of automotive history. This 1952 Jaguar XK-120 Fixed head Coupe is no exception. The Jaguar XK series was unveiled at the annual London Motor Show in October 1948. The all-new XK-120 was the star of the show, it was an amazingly sleek and most modern sports car ever seen by the public. With hand built, curvaceous bodywork and a smooth, powerful new twin cam six, it marked a complete design departure from prewar British practice.

While it had strong appeal on both sides of the Atlantic, it was responsible for fueling the US sports car fever and Harley Earl's development of the 1953 Chevrolet Corvette. It also gave way to another trend-setting Jaguar nearly 15 years later, the E-type or XKE.

This world-class vehicle is being offered for sale for the first time in many years and comes from the estate of a very long term owner as part of an outstanding collection of high value cars. It is a very well sorted out Jaguar that the owner drove and enjoyed. He used it for car shows and road events, including Road America.

This vehicle, as well as a pair of 1937 Morgan 4/4 Racecars and 1935 Morgan F-2 Racecar will be offered internationally at auction in the March 2024 timeframe. Stay tuned for more details as we get closer to the sale.

Recently Closed Auction - 10/2023 Fall Sell It Now Store / Gerlach Companies online auction. These are items from multiple estates and consignors and are being sold at NO reserve.

We are packed with a HUGE number of antiques, collectibles, musical instruments including a vintage 1960s Mosrite Bass guitar, a MINT 1962 Gibson ES-330 Electric Guitar with original hang tags, 1962 Fender Bandmaster, 1970s Twin Reverb, Kalamazoo and Gretsch guitar amplifiers, a Maestro Echoplex, Harman Kardon, Sherwood, Kenwood, RCA, JBL Jubal, Pioneer, Rotel, Dukane, Grommes, and many other pieces of vintage tube and solid state stereo and audio equipment and speakers, beer and brewery signs, jukeboxes, 1950's Coca-Cola cooler and porcelain Coke advertising tools, pedal cars, coin operated horse, vintage carousel horses, railroad signals, a cast iron bell and other items to be unpacked.

Tools and equipment to include a Jet Drill Press and other machinery, pallets of custom dovetail cabinet drawers, antique carts, general household, and are featuring a nice 2011 Silverado 1500LT 4x4 with a newer BOSS snow plow, garden tractors, 165 lb. anvil and MUCH more.

Recently Closed Auction - 6/2023 - Sell It Now Store is proud to present our Summer Multi- Estate Auction.

This auction is featuring a RARE Vintage Paul Newman Simpson Pyrotect Racing Suit and also features an outstanding variety of woodworking and construction tools, machinery, and other construction equipment, a large collection of Coca Cola Collectibles, sports memorabilia including autographed Milwaukee Brewers, Green Bay Packers and Chicago Bears items, large Regina music box discs, vintage McIntosh, Marantz, Pioneer, Crown and other high end stereo receivers, amplifiers, preamps, tuners, speakers and components, Hamms Starry Night and Pabst Blue Ribbon Jalopy Car motion beer signs, TWA Travel Posters, musical instruments, vintage Schwinn American bicycle, first edition books, fine art, jewelry, toys, games, Vintage jukeboxes and arcade games including a 1980 Pac-Man video arcade game and 1946 Wurlitzer 1015 jukebox, 1980 Pontiac Firebird Esprit survivor, and much, much more. There are a number of scarce items and NO reserves!

There are a number of scarce items and NO reserves!

Recently Closed Auction - 2/2023 - Joseph G. Halser III Estate Auction

Don't miss this amazing Sell It Now Store / Gerlach Companies estate auction of a lifetime collector in Milwaukee, Wisconsin.

This auction is to settle the estate of a local legend. Joseph G. Halser III was a lifetime student, collector, teacher, inventor, entrepreneur and self taught genius. Joe was the visionary behind the renovations and creation of The Terminal and Landmark 1850 on Howell Avenue adjacent to Mitchell International Airport (MKE). Joe also held patents on transformer design for high end audiophile audio amps, building world renowned tube amplifiers. His jukebox, architectural, audio and other collections were also known worldwide.

This multiple building auction is located at 5917 S. Howell Avenue in Milwaukee, Wisconsin and is packed! We are offering architectural items with a local or regional history including the Wisconsin Hotel, Schlitz Brewery, Plankinton Arcade (Grand Avenue Mall), Avalon Theater, City of Milwaukee, St. John's Cathedral, Allen Bradley, the Blackstone Hotel in Chicago and the Loraine Hotel in Madison, WI to name a few, neon and porcelain signs, electronic tubes, display and storage cabinets, loads of electronic components, transformer winding equipment, cigar store Indian, tons of live edge and other wood, woodworking equipment, antique Berkel meat slicer, beer signs and tappers, Wurlitzer jukebox wall speaker, spot lights, records, as well as an amazing collection of high end audio and stereo components including transformers, amplifiers, preamps, turntables and speakers.

We are also offering an excellent selection of late model light use compressors, restaurant equipment that includes tables, chairs and stools, Blogett and True refrigeration, ovens and other bar, restaurant and hospitality equipment and supplies.

Also included are Milwaukee Harp and other street lights, as well as other antique and vintage lighting, vintage Paidar lighted revolving barber pole, taxidermy, rare Milwaukee police / fire call box, vintage and antique train collectibles and lanterns, 4 sided Allen Bradley clock from AB offices, Vendo 39 coke machine, train whistles, penny scales, lamps and lighting, street signs, beer and breweryana, local memorabilia, cash registers, slot machines, trade stimulators, roll top desks and much, much more! We will post a link to the online only auction when live.

SOLD - 1970 Chevelle SS396 375HP Convertible 11/7/2022

This is your chance to own one of the rarest and most iconic cars of 1970. It is a local consignment and a simply amazing vehicle. This rare 1970 Chevelle SS396 375 HP L78 Convertible is 1 or 6 made, and the only one in white. It was sold at Barrett Jackson a number of years back and is in amazing condition. It was frame-off restored to perfection years ago, has a numbers matching powertrain and has two original build sheets.

Please call or email us for more information, additonal photos or to schedule an appointment to view the car.

Recently Closed Auction - 9/13/2022 - Don't miss an amazing online auction of auto shop equipment, trucks, motorcycles, and more!

This online only Sell It Now Store auction is in partnership with Gerlach Auction Co. and is live. Don't miss this amazing auction that includes a number of tools, shop equipment, trucks, a vintage Harley Davidson motorcycle and more in Bay View, Wisconsin. We are also including a link to review auction terms and conditions, register and bid. This is an online only auction with an onsite inspection on Thursday, September 8, 2022 from 10:00 AM to 4:00 PM. This auction starts closing Tuesday, September 13th.

(1979) Harley Davidson FLH-80 Electra Glide Motorcycle, Vin 3G48047H9, V-Twin S&S Carb, Single Seat/2 Up Seat, Windshield, 33,746 Miles Indicated With Harley Davidson Side Car, Frame Attach Type, Single Wheel
(1976) Chevrolet 4x4 Pickup Truck, Model Scottsdale 10, Vin CKU146S190817, 350ci Small Block V8 Engine, Automatic, Fresh Paint, Spray On Bed Liner, 12,990 Miles Indicated
(1986) GMC Pickup Truck, Vin 1GTDC14H7GF725097, New small block V8 Crate Engine, Overhauled Automatic Transmission, Fresh Paint, 21,123 Miles Indicated
(1996) Dodge 4x4 Plow Truck, Model Ram 2500 Laramie SLT, Vin 1B7KF26ZXTJ115910, 5.9L V8 Gas Engine, Automatic, Western Poly Plow, New Tires, 155,307 Miles

Shop Equipment
Rotary 2 Post Frame Lift, Model A9IN400, s/n AQE02I0142, 9,000#, Electro-Hydraulic, Digital Controls, Safety Ratchet System
Snap-On Mig Welder, Model YA205, Leads, On Rolling Cart
Oxy/Acetylene Torch Set w/Hoses & Rolling Cart
Snap-On 12 Drawer Rolling Tool Chest w/Contents
Lanair Used Oil Furnace System w/Storage Bin & Pump System
(1981) Cochrane Piston Type Air Compressor, 5 HP, Horizontal Receiver (Fresh Compressor Service in 2018)
Misc. Ladders of all Sizes & Types
Jacks, Pressure Washers, Work Tables, Bench Grinders
Rolling Oil Catch Basins, Gladiator Storage Cabinets
Medium Duty Storage Shelving of all Sizes & Styles
Misc. Specialty Tools

Tama Drum Set w/Bass, (2) Toms, Floor Tom, Ludwig Snare Drum, Hi Hat, (3) Crash Symbols, Stool, Other Spare Fixtures & Cymbals
Hamms Beer Bottles, Atlas Prager Beer Bottles, Wooden Crates, Pre Biggerhair B. Leidersdorf Co. Milwaukee Black Americana Tobacco Round Tins w/Lid, Wooden Chairs, Cash Register

Gym Equipment
Golds Gym Butterfly/Leg Machine, Golds Gym Bench Press/Preacher Curl, Golds Gym Incline Bench, Trek 800 Sport Mountain Trek Mountain Bike Etc.

Recently Closed Auction - 7/20/2022 - Don't miss an amazing online auction of Apple Macbook Pro & iPads, Professional Photo Equipment & Lighting, Drones, DJ and more!

This Sell It Now Store online only auction is in partnership with Gerlach Auction Co. and will be live this week. Don't miss this amazing auction that includes current Apple Macbook Pro computers and iPads, professional photo equipment, lighting, drones, DJ equipment and more. pro photographic equipment that includes digital cameras, lenses, lighting, storage, drones and more. Also included in this auction is lighting, stands, DJ gear, microphones, headphones and much, much more. Brand names will include Apple, Canon, Ronin, Lumix, Nanlite, Chauvet, Dracast, Profoto, Interfit, EV, Lowel, Glide Gear, Sennhauser, Rolleiflex, Rokinon, Mavic and more. You can view the auction, register and bid below:

Partial List:
Apple Macbook Pro and iPad Computers
Canon Digital Cameras & Lenses
Lumix Digital Cameras
Tilta Nucleus M Wireless Lens Control System
Rokinon Lenses
Various Tripods and Stands
Various Studio and DJ Lighting
DJI Mavic Drones
DJI Phantom Drone
Pioneer Serato DJ Controller Hardware
Sennheiser and Shure Microphones
Epson 1741 Media Projectors
Interfit Honey Badger 320 Flash Units

Recently Closed Auction - Don't miss an amazing Sell It Now Store online auction of an estate of a lifetime collector in Fox Point, Wisconsin in partnership with Gerlach Auction Co. 6/2022

This house is packed! We are offering everything from antique jukeboxes and pinball machines to a Ford Model A, as well as an amazing collection of HAM / amateur radio equipment, a near mint 2011 Dodge Caravan with Braun Ability Wheelchair Conversion and only 28000 miles, Milwaukee Harp lights, gas pumps, organs, victrolas, vintage lighted revolving barber pole, rare Milwaukee police / fire call box with blue finial light, vintage and antique train lanterns, train station (will need to be disassembled and moved), many, many rare standard and O Gauge pre and post war collectible trains, scenery, houses, bridges, tunnels, round house, signals, crossing lights, vintage dolls and much, much more!

Recently Closed Auction - McIntosh, Marantz & More Stereo HiFi Gear Auction! 5/1/2022

The Sell It Now Store is proud to present this amazing auction that features an outstanding variety of vintage to modern high end tube and solid state amplifiers, preamps, tuners, speakers, turntables, Pioneer Laserdisc players, reel to reel and cassette decks, and much, much more.

We are featuring McIntosh, Marantz, Pioneer, HH Scott, Sony, Technics, Ayre, Watt, KEF, Altec, Threshold, Lenco, Heathkit, DLK, Sonos, Transparent, Classe, Crown, Ampex, Jensen and many others. There are a number of scarce pieces and NO reserves.

Our in-person auction inspection dates are Saturday, May 7th and Saturday May 14th from 9 AM -1 PM or by appointment at our auction house located in Waukesha, Wisconsin. If you are an audiophile, collect hi-fi or stereo equipment or just like stereo gear, don't miss this auction!

Recently Closed Auction - Habermehl Electric, Franklin, WI 3/22/2022

Attention electrical contractors, construction firms, landscaping and other businesses that need heavy equipment: Sell It Now Store is proud to partner with Gerlach Auction Co to present this amazing sale with over 1500 lots of construction and electrical contractor equipment including trucks and trailers, backhoes, skid loaders, excavating equipment, trenchers, air compressors, tools, and much more! This meticulously maintained construction fleet is up for auction starting on Thursday, March 24th.

After 42 successful years in business, the Habermehls have decided to retire. This sale will be online with auction registration required. The inspection dates are Monday, March 28, 2022 from 10:00 AM to 4:00 PM & Friday, April 1, 2022 from 12:00 PM to 6:00 PM or by appointment. This auction starts to close on Tuesday, April 5, 2022 at 9:00 AM & Wednesday, April 6, 2022 at 9:00 AM. We hope to see everybody at the inspection.

If you are an electrical contractor or own a business that needs heavy duty equipment that has been meticulously maintained, don't miss this amazing auction!

Unearthed - RARE 1953 Corvette 12/21/2021

A few months ago, we had the chance to unearth a real 1953 Corvette. This is the first year of the Corvette with 300 produced and probably 100-150 that still exist. They are considered iconic in the Corvette world and very scarce. This vehicle was purchased years ago in the current modified state. It has a non original 327 and Muncie 4 speed and has been stored since the 1970s. It was located in an unlocked garage SE Wisconsin and now safely in the owner's shop. The owner is nearly 80 years old and has decided to let the next person recondition or restore the vehicle. Through Sell It Now Store, we are starting at $125,000 or reasonable offer.

What a cool piece of Corvette history and a very rare car. Enjoy the photos below. Call our auction house at (414) 727-0600 for more information or to make an appointment to view this vehicle.

Charity Auction - Annual Milwaukee G3 Holiday Bash and wishforourheroes.org with George Hill and Friends 12/19/2021

We were honored to participate along with Gerlach Auction Co. last night in Thiensville, WI with George Hill and his teammates from the Milwaukee Bucks for their first Annual Milwaukee G3 Holiday Bash and wishforourheroes.org.

This event was for a very important cause - to help local military families struggling with basic needs. The charity auction had some amazing items and we even helped The Milwaukee Bucks owner Marc Lasry auction an item off on stage. There were also many military families represented at the event including the family of Lance Cpl. David L. Espinoza who died serving our country in Afghanistan in August of 2021. It reminded us of the huge sacrifice military families make to protect our freedoms and way of life in the USA.

We hope to help next year for this important cause. If you are interested, please follow the link to donate to wishforourheroes.org Your help is greatly appreciated by all.

Online Guitar, Amplifier, Musical Instrument and Music Memorabilia Auction 8/4/2021

The Sell It Now Store offered this outstanding auction of fine vintage guitars and amplifiers, signed record albums and music related memorabilia, accordions and concertinas and much more. Featured guitars are a 1969 Gibson Trini Lopez ES335, 1980 Gibson Flying V and a wide assortment of Gibson Les Pauls, Fender Stratocasters, Gibson SGs and more. We also featured rare Jet and Stradivarius concertinas, Fender and other tube guitar amps. Below is the link for auction information:


Other Recent Auctions

May, 2021, Sell It Now Store partnered with Gerlach Auction Company to present the lifetime collection of Milo H. Sillman breweriana items.

December, 2020, Sell It Now Store partnered with Gerlach Auction Company to present the Michael Penn Estate.

Sell It Now Store Press Coverage

2-10-2023 On Milwaukee Article Halser Estate Auction

2-12-2023 Milwaukee Record Article Halser Estate Auction

2-10-2023 Milwaukee Journal Sentinel Article Halser Estate Auction

One of a number of great articles in Exclusively Yours Magazine

Milwaukee Journal Sentinel - Superbowl Sunday Front Page

Frequently Asked Questions

How much do you charge to list an item?

The Sell It Now Store charges a commission on the sale of items, based on the type of item, quantity of items and auction/brokerage venue. The fee breakdown is negotiable when consigning a large estate or high value vehicle or collection. This fee or auction commission can range from 5% to 25%. For example, a collector car or truck that has a current market value of $27500.00 or more is charged a 8% commission with no other fees. We take care of everything including transportation / shipping.

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The Sell It Now Store provides a free, no obligation valuation of items. The valuation process can be started by calling us at (414) 727-0600 or contacting us via e-mail by sending us pictures and/or lists to questions@sellitnowstore.com. We can also make an on-site appointment for larger or multiple items such as estates, business assets, classic cars, trucks, motorcycles, jukeboxes or other coin operated items or collections. We are happy to help determine market value on your estate, single item or collection. You might be surprised what it is worth.

Do I need to drop off my items at your store?

If the item has not yet been researched by us, e-mail pictures and information to questions@sellitnowstore.com or contact us to make an appoinment for a no-cost consultation. For large estates and collections, The Sell It Now Store can facilitate an on-site evaluation.

Why should I choose The Sell It Now Store?

We are experts at selling your valuable worldwide for top dollar. The Sell It Now Store is insured and bonded and have worked with many families and estate attorneys, real estate agents and trust officers. We are subject matter experts in what we sell and understand the items better than most others. We have years of experience in successful auction and brokerage sales with an "A+" Better Business Bureau rating.

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